To start off, I personally thought the advertisements this Super Bowl Sunday were pretty mediocre compared to previous years. Some bright spots were Budweiser, Doritos and Toyota but ultimately I just did not enjoy the advertisements very much this year.
Doritos - The time machine concept was well done, along with the idea of the little kid out smarting the man with the bag of Doritos. Overall I thought this was one of the better advertisements from Super Bowl Sunday.
Turbotax - This one was not one of my personal favorites. I know a lot of people enjoyed this one I just did not find it as appealing or funny as other people did. A tax company and prom just don't click for me.
Bud Light - Now this campaign was hyped up for weeks prior to the big game. The issue is the ad seemed more like the game, a lot of hype not a lot of substance. Essentially Bud Light spent millions of dollars for this campaign, and it was just too random for me to enjoy.
Budweiser - Budweiser rolled out two incredible advertisements. That being the puppy with the horses and the soldier welcome home. Both achieved emotional response of the highest level. I really enjoyed the puppy one, but for me the soldier (hero) welcome home was by far my favorite advertisement of the night. I recently saw the movie Lone Survivor (which was nothing short of incredible) and the idea of this solider coming home to that welcome after seeing what our troops sacrifice for our freedom and safety was extremely well done by Anheuser Busch.
T-Mobile - As an avid football fan I know about Tim Tebow all too well. T- Mobile did an awesome job incorporating him into this advertisement. It was funny and refreshing to see Tebow not be straight edged.
U2 and Bank of America - I really did not like this move by U2. I understand there are a ton of people watching the Super Bowl, but I feel that U2 is a big enough name where they did not have to roll out their new song by partnering with BOA.
Toyota and Muppets - This one a close second to Budweiser. Terry Crews is hilarious and fairly popular around the country, and almost everyone knows the Muppets so this overall a win-win advertisement for Toyota to roll out their new models.
Jaguar - Typically you do not see too many Jaguar commercials, but I thought they did a great job with incorporating the last couple super villains from Marvel's last couple of movies. This was smart because most people have seen these movies (mostly well to do males, who Jaguar is targeting here) and the British aspect helps as well.
Geico - My last point from the advertisements would be with Geico. I absolutely cannot stand their campaign(s) lately. They suck, plain and simple. The fact they seem to change mascots every week and use ridiculous cliches to talk about how to save money is infuriating. I'm glad I will not be watching as much TV now that football is over so I do not have to constantly see those terrible Geico ads.
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